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People from various countries today choose to buy their products online since it not only saves time but additionally allows them to buy products at a lesser price than retail stores. Even in a country like India that had never welcomed the net shopping trend so easily, taking into consideration the bargaining and other factors, has now opened its doors to convenience of online shopping. However, lately folks have welcomed the online shopping scenario and have given it more preference than buying products at retail malls. Online shopping websites are functional regularly and the portals usually offer products with a great amount of discount. Many portals today offer different kinds of products from electronics to fashion apparels to personal care items in a distinctive price. Online shopping websites have excelled due to the fact of the quick delivery services they feature giving the items to the customers in the comfort of their particular home. Today few people can have the ability to spend hours at shopping malls and select products at hefty prices. Thus buying from online portals seems legitimate just as one option altogether. Online portals have revolutionized the trend of fashionable apparels and clothing at the same time. Most from the apparels sold online today have a tendency to be up-to-date in fashion as well as give lots of opportunities to choose the apparel with regards to quality, design and price with the apparel Fashion clothing purchases are more frequent when it comes to buying product online because they are easily available at great discounted prices and have lot of variable options to pick from unlike electronics. Nowadays we also have branded fashion apparels entirely on portals which give online shopping websites a greater boost in comparison to retail shopping. Moreover, these branded apparels are available in a much more affordable price for that comfort and convenience of the user. We have many famous brands today that wish to merge with several online portals and let their goods be sold at distinguished prices for that average online shopper. Not only does it assist in improving brand image but additionally leads to more sales in a very short period of time. The concept of clothes shops too comes into play wherein prominent retail chains and franchisees have opted to generate their presence felt on the World Wide Web by starting online websites in the outlets and selling products online concurrently. Online shopping websites have certainly conquered the shopping scenario in lots of countries especially India. Even the fact that every other brand today desires to merge with online portals is often a sure fact that the success of online portals has been tremendous. In the long term it is going to amass even more sales and it may also lead to lesser footfalls’ at retail stores and malls.